Sony K55XR75M2B.UKA 55 Inch, Ultra HD True RGB Television, Google TV, Freeview HD

The Sony K55XR75M2BUKA BRAVIA 7 II brings Sony’s latest True RGB LED display technology to your living room, delivering exceptional brightness, vibrant colours, and remarkable contrast. Using individually controlled red, green, and blue LEDs, the BRAVIA 7 II produces more accurate colour reproduction and greater picture depth, making films, sport, and games look incredibly lifelike. Powered by Sony’s XR Processor with AI, every scene is intelligently analysed and optimised for stunning realism.

With 4K Ultra HD resolution, support for Dolby Vision, HDR10, and HLG, the TV delivers sharp detail, rich contrast, and natural colour across all your favourite content. Sony’s advanced XR picture processing enhances textures, motion, and depth while preserving the creator’s original intent for a truly cinematic viewing experience.

Running on Google TV, the K55XR75M2BUKA brings together streaming apps, live TV, and personalised recommendations in one intuitive interface. Built-in Google Assistant, Chromecast, Apple AirPlay 2, and Apple HomeKit compatibility make it simple to stream content and control compatible smart home devices.

Gamers will appreciate support for 4K at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Dolby Vision Gaming, ensuring smooth, responsive gameplay on compatible next-generation consoles. Acoustic Multi-Audio technology delivers immersive sound that matches the action on screen, creating a complete home entertainment experience.